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The language that should be used should be understood by everyone taking the survey.  Questions should not be asked that are not understood by the participants.  Surveys can collect different information.  Surveys can collect information regarding what students have learned, what students hope to learn, what students have not learned, and how students felt a certain professor performed in a course.  However, surveys are not always accurate.  Researchers need to take into account that not everyone taking the survey is going to be honest or give their undivided attention to the questions asked.  Also, researchers need to be aware of the language they use when creating the survey.  Some students may not understand the questions because of the word usage.